The May Report: 11/14/2011: Bulletin: Not a scoop, but being reported in the last hour, so it’s close: Salesforce.com buys Model Metrics for undisclosed sum; Don’t make the mistake of confusing this with an IP play, it’s really a human capital play since Model Metrics is a consulting firm; and fair is fair: just as Initiate Systems was bought by IBM, Model Metrics has been very involved in and honored by the ITA; also, I noticed that Model Metrics has news recently, Nov. 1st, involving the firm and the cloud — more on that later

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TABLE OF CONTENTS

The Scoop section:

– Tech Crunch reports the deal
– Silicon Tap reports the deal
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The Scoop section:

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Tech Crunch reports the deal

techcrunch.com/2011/11/14/salesforce-acquires-social-and-mobile-cloud-computing-consultancy-model-metrics/

Salesforce.com has announced the acquisition of cloud computing services startup Model Metrics. Financial terms of the deal, which is expected to close in the fourth quarter of 2011, have not been disclosed.

Model Metrics consulting firm that helps enterprise organizations accelerate the adoption of cloud computing. Specifically, Model Metrics focuses on helping companies adopt mobile and call center technologies, social enterprise solutions, business processes and more. In fact, Model Metrics has completed 1,000+ Salesforce deployments for mid-sized and Fortune 1000 companies. The company also helps businesses create custom mobile solutions for iPad and Android.

Founded in 2003 and based in Chicago, Model Metrics, which has raised $6.5 million in funding, has partnered with Salesforce, Amazon Web Services, Adobe, Apple, and Google. Clients include Abbott, Boeing, Chicago Mercantile Exchange, L’Oreal, Morgan Stanley, and NBC Universal.

Salesforce says that the addition of Model Metrics will “empower partners to develop their social enterprise practice.” The CRM giant’s strategic services team will have more mobile and social capabilities with Model Metrics.

Recent Salesforce acquisitions include Assistly, and Radian6.
Crunchbase
SALESFORCE
Company:Salesforce
Website:salesforce.com
Launch Date:January 1, 2012
IPO: NYSE:crm

Salesforce is an enterprise cloud computing company that provides business software on a subscription basis. The company is best known for its on-demand Customer Relationship Management (CRM) solutions. Salesforce was founded in 1999 by former Oracle executive Marc Benioff, and went public in June 2004. Salesforce has been a pioneer in developing enterprise platforms through its innovative AppExchange directory of on-demand applications, and its Force.com “Platform as a Service” (PaaS) API for extending Salesforce.
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Silicon Tap reports the deal

www.silicontap.com/salesforce_com_buys_model_metrics/s-0039383.html

Salesforce.com Buys Model Metrics

San Francisco-based Salesforce.com said Monday afternoon that it has acquired Model Metrics, a provider of mobile and social cloud consulting. Financial terms of the buy were not disclosed. Salesforce.com said that the buy will accelerate its ability to “lead the shift to the social enterprise”. Model Metrics was founded in 2003, and was based in Chicago.
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END OF REPORT