April 15, 2004

The May Report: 4/15/2004: Randy Pickard and Jonathan Ashton give the nitty
gritty of Search Engine Optimization; TMR and Tech Pulse survey attitudes and
beliefs on outsourcing; RFID and more….

Editor and publisher: Ron May, ron@themayreport.com, ronaldmay@aol.com,
773-525-3944.
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TABLE OF CONTENTS

The Scoop section:

— Jeff Coney: letter about his move from the Evanston ITEC to B2P
— Indiana announces venture funding
— Briefly noted: Tech Pulse Chicago and TMR sponsor outsourcing survey; Randy
Pickard and Jonathan Ashton speak on Search Engine Optimization (SEO), by Ron
May

1. READER COMMENTS AND RESPONSES
1a. Beth Lisberg Najberg: Thanks for the complimentary pass to the Brainstorm
BPM conference and for writing about cousin Jeff Coney
1b. Efoora items
1c. Zelda Robinson speaks on Sunday, May 2nd
1d. Randal J. King: RFID: Don’t take your eye off this ball
1e. Chuck Klein: full time medical opportunity
1f. Mike Mays: has tough search for net security guy
1g. OCISolutions School Mailbag program: 300 to 5,000 jobs

2. OTHER (Events)
2a. Monday, April 19: AMC Director SIG: Best Behaviors
2b. Tuesday, April 20: Secrets of The May Report revealed
2c. Thursday, April 29: “Government Marketing Best Practices: Tactics That Work”
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______________________
The Scoop section:
________
Jeff Coney: letter about his move from the Evanston ITEC to B2P

Date: Tue, 13 Apr 2004 17:15:56 -0500
To: ron@themayreport.com
From: Jeff Coney
Subject: A Note From Jeff Coney

Ron,

After four terrific years serving as the Director of the ITEC Center in
Evanston, it is now time to strike out in new directions. On April 21st, I
will become the president and chief operating officer of B2P Commerce
Corporation. Located in downtown Chicago, B2P develops, markets and supports a
number of software products for foundations, nonprofits and public sector
entities.

My involvement with B2P and its founder, Jason Saul, began four years ago. For
the past few years, I have served as a member of the company?s advisory
board. B2P is an up and coming developer of performance metrics and other
software solutions for its not-for-profit partners. Currently gaining
visibility in its target markets, B2P is poised for aggressive growth in a wide
array of developing areas. I am most excited about the role I have been asked
to play in this company.

That being said, it was extremely difficult for me to decide to conclude my
affiliation with ITEC. I came to the Center four years ago for two reasons.
First, ITEC offered me the opportunity to make a significant contribution to
rolling out a new, innovative program wedding together the resources of the
State of Illinois and our academic/research communities for technology
commercialization and the nurturing of new enterprises. Second, I had an
intense desire to work with first time entrepreneurs and share some of the
lessons I learned from having launched and operated a software company.

The experience I have had at ITEC has been wonderful, all that I could ask for
­ and more. I am grateful to Northwestern University and to the Illinois
Department of Commerce and Economic Opportunity for their unwavering confidence
in and support of the Center, and for giving me the chance to make this dream
become reality. I will miss my frequent interaction with the many wonderful
and talented people who make up Illinois? technology community ­ there are too
many of you to name here. Suffice it to say that your vision, sweat and
perseverance are evident throughout our community. I challenge anyone to
suggest a talent pool as deep and diverse, and as full of potential and energy,
as is found in Illinois? technology community. I look forward to continuing
to play a role in our community through my new venture.

Effective April 21st, you can reach me at jconey@b2p.com, or by calling (312)
283-1640.

Thank you very much.

Jeff
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Indiana announces venture funding

Subj: Sounds like Illinois taught them
Date: 4/15/2004 9:47:55 AM Central Daylight Time
From: Name withheld.
To: ron@themayreport.com

By:
Bill Theobald
Indianapolis Star News
Indianapolis, IN
The $73 million Indiana Future Fund announced its first investments Friday.

Yet there was a decidedly un-Hoosier flavor to the four venture capital
firms that were chosen.

These firms in turn will dole out the money to companies in the coveted life
sciences sector.

The major financial players in each of the four firms are based in other
states — California, North Carolina and Michigan.

Whether that has any effect on the ultimate goal of the fund — to promote
creation of businesses in Indiana that are on the cutting edge of
biotechnology — is open to debate.

Chuck Schalliol, CEO of BioCrossroads, the collaborative life sciences
effort in Central Indiana, said each of the four has an Indiana connection.
Indeed, REI is a joint venture between Rose-Hulman Ventures in Terre Haute
and EDF Ventures, based in Ann Arbor, Mich.

Schalliol said the fund manager, Credit Suisse First Boston, made the
choices based on criteria provided by BioCrossroads.

One of those goals, which are not contractual, is that 60 percent of the
money be invested in life sciences initiatives and 60 percent stay in
Indiana, Schalliol said.

But one Indianapolis-based venture capital firm that was not chosen for this
fund-to-fund investment finds the lack of a strong Indiana presence notable.

“I think it’s significant that the Indiana Future Fund did not deem any of
the firms based here in Indiana, that know this market, to merit funding,”
said Kent Hawryluk, partner of Twilight Venture Partners.

Twilight has many Indiana connections and has invested in four Indiana-based
companies. At the same time, Hawryluk was a founding general partner of a
venture capital fund affiliated with The Jordan, Edmiston Group Inc., based
in New York City.

Hawryluk said he is “not a bit angry” and his investors are moving on,
having already committed $5 million and now looking for firms in which to
invest another $10 million.

Jeffrey Sohl, director of the Center for Venture Research at the University
of New Hampshire, pointed out that these fund-to-fund transactions and
fund-to-company transactions, are just that — business deals where the
people involved want to make money.

He said BioCrossroads officials and those who oversee the Indiana Future
Fund retain leverage over where the money ultimately is invested.

The Future Fund includes investments by Indiana’s public pension funds;
Indiana, Purdue, Ball State and Indiana State universities; the Indiana
University Foundation; Eli Lilly and Co.; Anthem Blue Cross and Blue Shield;
American United Life Insurance Co.; and Guidant Corp.

The conundrum of putting together venture capital in Indiana is that there
are relatively few firms and little venture capital investment in the state.

In the United States, $18.2 billion in venture capital was invested last
year in 2,715 companies, according to a study by PricewaterhouseCoopers.
California led the nation, by far, with $7.7 billion in venture capital
invested in 1,016 deals. Indiana is lumped with “other” in the study, which
totaled $9.4 million.

Schalliol declined to disclose the amounts each venture firm received, and
said that some of the $73 million remains to be invested.

“Our strong desire is that 100 percent (of the money) be used in Indiana,”
he said.

4 chosen to invest in Indiana’s future
The Indiana Future Fund has announced it has invested in the following
venture capital firms:
REI, a joint venture between Rose-Hulman Ventures, which has about $9
million in venture capital, and EDF Ventures, an Ann Arbor, Mich.-based firm
with Indianapolis offices. It manages $117 million spread over three funds.

Pearl Street Venture Funds, a joint venture between Indianapolis advisory
and management firm Barnard Associates and Coastview Capital, Los
Angeles-based venture capital firm with $72 million under management.

A.M. Pappas & Associates, based in Research Triangle Park, N.C., with
offices in Indiana. A.M. Pappas manages $150 million.

Burrill & Co., a San Francisco-based life sciences merchant bank with
offices in Indiana. Burrill has $500 million under management.
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SPACE IS LIMITED! Response has been very strong to:

Secrets from the archives of The May Report

A one night only special presentation by Ron May, Publisher of The May Report

Attendees representing the following companies have already registered:

Chicagoland Chamber of Commerce
Davis Harris Dion
Digital Bootcamp
Drucker Group
Efoora
Graphic Packaging
Enteraprise
Illinois Institute of Technology
InRange Systems
Pitney Bowes
Ranstaad Creative
Lante (formerly of)
Slack Barshinger
sobs.com
Teamwork Technologies
marchFIRST (formely of)
Divine, Inc. and divine interVentures (formerly of)
Diamond Technology Partners (formerly of)
Telenisus (formerly of)
UNext
Blue Meteor (formerly of)

and several other firms

Where:
Costa’s, 340 S. Halsted St.
Chicago, IL (map)
312-263-9700

When:
April 20, 2004, 6:00 – 10:00 PM

Food:
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________________
Briefly noted: Tech Pulse Chicago and TMR sponsor outsourcing survey; Randy
Pickard and Jonathan Ashton speak on Search Engine Optimization (SEO), by Ron
May

* Hey, wait, was that Liz Ryan or her sister that I just saw on CNN at about
2:30pm. I was half listening to some discussion about lessons from “The
Apprentice” and when the woman they were interviewing said that she writes for
WorldWIT, I looked up and it looked like a very nicely dressed up Liz Ryan. Is
that possible?

She said that one lesson is that backstabbing does not work.

* Bryan Sugar left Brinks Hoeffer (spelling?), and went to Wildman Harrold
Allen & Dixon. He tells me that he predicts that WHAD will be a major player on
the tech scene in a few years.

* I got a letter about some legal problems Sam Zell is having, but the
attachment is quite long. i have to figure out if I am going to print the whole
thing.

* I heard that there is a biotech conference at Northwester this weekend. Can
someone send me information on it?

* With outsourcing becoming such a high profile issue, The May Report in
conjunction with Tech Pulse Chicago is conducting a survey of Chicago area
technology worker’s attitudes on the outsourcing and offshoring of
technology projects.

You can participate in the survey two ways. Either click on the link below
and participate anonymously or go to the Tech Pulse Chicago website
www.techpulsechicago.com and click sign up. A link will be sent to the email
address you supply and you will be included in all future surveys. The
survey is open to participation from today through April 23rd.

In addition to this survey, we are planning on conducting a couple of
surveys every quarter and welcome reader suggestions. Suggestions can be sent
to ron@themayreport.com or techpulse@techpulsechicago.com.

Thank you for participating. The results will be posted on the Tech Pulse
Chicago website on April 26th and covered in an upcoming issue of The May
Report.

sserve.com/fm/fml.asp?IID=TT380826347106489229

* My sources are telling me that an investor in Efoora who has started reading
TMR recently has approached Jellifish based on the write-up of Robb
Hendrickson’s talk and is interested in investing. So, at least something has
come out of the Efoora “three ring circus” that is good. The investors are
working behind the scenes to bring this thing to a conclusion.

* Quite simply, Jonathan Ashton and Randy Pickard gave two excellent talks last
night at the NetContent AMC meeting. I really got a nitty gritty understanding.
There is a lot to write and I want to get this out at a reasonable time, but
some of the things covered included how to select key words, how to research
what key words to select, how to construct your pages and titles, and all the
tricks that people try to use to outsmart Google or to spoof their algorithm.

Google keeps their secrets better than the FBI, Ashton told the crowd of about
70 people. One of the ways that rankings are established by Google is now many
links your site has from other sites, but people have figured this out so they
create many meaningless links to spoof Google. Google has responded by
weighting the sites that are linked to yours, so having a link from a major
site counts more than from a minor one. But Google is constantly revising its
algorithm and using more sophisticated methods to catch cheaters or Black Hats
as they are called. They want White Hats, like this report, which Randy told me
is pure White Hat. In other words, no tricks, just content.

That may be one reason that TMR ranks a “6″ on the Google tool bar, as Tim
Smith pointed out to me. That is a relative ranking for a site and goes from a
zero to ten.

Google punishes cheaters, and Jonathan says that they report cases of
plagiarism which can also cause a site to be blacklisted, although Google is
not as stringent as are other search engines.

You have to use a family of highly correlated key words. The words need to be
relevant to your content and they should be consistent with the page content.
And they should be consistent with what people search for.

For example, Jonathan pointed out that by using “test prep” as opposed to “test
preparation” one firm had cut itself out of 80% of the market. To check the
words that are used there are several sites you can look at, such as the
Overture Advertiser Center and the World Wide Web Consortium (see the links in
Jonathan’s talk below.)

There were many practical tips. Just one example: Say what you do, don’t sell.
One woman has the words “doing business in India” and she has come to dominate
that niche. Don’t say “World’s best this or that.”

Also, don’t confuse your pages. One idea per page. If you are selling apples,
don’t also try to sell oranges on that page. The higher up the page, the more
weight it carries.

I took copious notes and promise I will give this to you since it has practical
value for everyone reading this report.

There were a few really technical issues discussed like dynamic updating of
sites, and how that has an effect on Google, or changing your domain name, etc.

One piece of practical advice I walked away with is that I should probably
start breaking down the “Briefly noted” section into separate pages or headers,
so that they will be registered more readily by Google. And, as you may notice,
I am starting that practice today. There is nothing like carpe diem, especially
when that diem is that you are one year older.

Here is the outline of the presentations from Randy of iNest and Jonathan
Ashton of (and I can never keep straight what his firm is called these days)
MIR Internet Services, or the website on his card says www.internetmadeeasy.com
and his phone is 312-435-5452.

Randy Pickard told us how iNest uses a combination of paid inclusion and
organic approaches including something called Trusted Feed.

They dominate in the market in Plainfield, Illinois and have sold a total of
6,000 homes totaling more than $1B.

The company now has 40 employees.

Here is the outline of the two presentations which were given. Thanks to
Jonathan for sharing the outline with us this morning. He has given a variation
of this talk at the Chicagoland Chamber and at the CSA Marketing Roundtable.

Here it is, starting with Randy’s talk and followed by Jonathan’s:

www.iNest.com

Today’s Discussion Includes:

Organic and Paid Placement

Benefits and Drawbacks of Organic Placement

Benefits and Drawbacks of Paid Placement, Pay per Click

Paid Inclusion discussion

Calling in the experts

Practical Tips, Techniques and Guidelines for writing search engine friendly
content

Writing search engine friendly pages

Organic Vs Paid Listings

Asking which is better is similar to asking which is better:

Public Relations or Advertising

Both have specific advantages.

Key questions to ask:

What are your objectives?

How important a consideration is producing website traffic quickly?

Do you have an ongoing budget?

How many employee hours can be dedicated to SEO?

Do you calculate ROI on your website visitors?

Organic Search Optimization: Advantages

Less ongoing maintenance required than paid listings

Less costly on an ongoing basis

Credibility factor many searchers have learned to skip the ads and focus on
organic results

Paid Listings: Advantages

Pure pay for performance model

Quick implementation

Do not have to change website

Virtually unlimited number of targeted terms

Can promote any page on your site, any accepted term

Effective for short term events and promotions

Control over where your site appears and text

Placement of paid listings is usually on first page

Easy to test terms, wordings, and bid amounts

Organic Search Optimization: Disadvantages

Must make changes to your website

Results build slowly

No guarantee of results and the results constantly change

Limited to a number of targeted search terms

Paid Listings: Disadvantages

Some searchers ignore, competitors click

Requires ROI tracking

Extremely time consuming to monitor and adjust

Subject to editorial restrictions and Google s restrictive character limits

Can be very expensive

Costs escalate over time

Organic Search and Paid Listings

Both can be used in tandem

Learning from one campaign can be used to enhance the other one.

Paid Inclusion

Paid inclusion guarantees that your website will be reviewed and most likely
included in the directory.

Position determined by the relevance of your site content to the user’s search
request (ie. organic results)

However, there is no guarantee of position and it does not address Google or
MSN (if/when MSN eliminates Inktomi)

Paid Inclusion Two Types

One time submission typically just used for home pages.

Getting answers fast is important to your business. With Yahoo! Express, your
request to be listed in the Directory will be reviewed and the Yahoo! editorial
team will respond to you within 7 business days, for a review fee of only $299
. If your listing is accepted into the Directory, there will be a $299
recurring annual fee in subsequent years to maintain the listing.

Trusted Feed appropriate for large, dynamic sites with 100′s of relevant pages.

Ensure that your pages are reviewed and included in the search index quickly
and refreshed frequently. No waiting for search engines to find your site or
guessing which content will be included.

Search Engine Optimization (SEO)

Buy or Build?

In-house SEO Advantages

Control content, timing, tactics

Integration conflicts of content and SEO may be minimized

Clear understanding of strategic objectives

Common goal of meeting strategic objectives

Can be more responsive, move quickly

Outsource SEO Advantages

Hire expertise

Eliminate rookie mistakes

Avoid having to keep up with constantly changing algorithms and partnerships

Avoid employee expense it s an intense, ongoing process

Agency will typically have superior tools for monitoring results

Questions?

SEO Basics Practical Tips

Basic Technical Specifications

Content’s Contribution

Tips

Tools

Techniques – The Impact of Granularity

Basic Technical Specifications

Programming has to be solid, static

Link structure must be transparent

Each page has to have:
Meaningful text based content
A unique title
A unique meta tag
Links pointing to it

Content’s Contribution

Content is the Kingmaker for SEO
Must practice concise phrasing
Eliminate irrelevancy
Answer real questions
Project your thought leadership
Never, ever plagiarize
Never, ever duplicate

SEO Content Tips

Organize the site map for search engines most important info on top
Answer questions using the words that people use to ask the questions
Don’t sell explain
More is better, usually

SEO Content Tips

Page Title

Unique to each page
Google 66 characters, Yahoo! 120
Contains your best keywords

SEO Content Tips

Meta Tags
Banish irrelevance
Description should describe, not sell
Keywords – no more than a handful of words, closely related, and in the text

SEO Content Tools

Overture Advertiser Center
www.content.overture.com/d/USm/ac/index.jhtml

World Wide Web Consortium
www.w3.org

Bobby Approved
bobby.watchfire.com

SEO Content Techniques

The Impact of Granularity

Concise pages

All about one thing

Answering frequently asked questions

More (quality) is better
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________________
1. READER COMMENTS AND RESPONSES
1a. Beth Lisberg Najberg: Thanks for the complimentary pass to the Brainstorm
BPM conference and for writing about cousin Jeff Coney

To: ron@themayreport.com
From: beth@beginningsdesign.com
Subject: Thanks!
Date: Wed, 14 Apr 2004 22:10:01 -0500 (CDT)

Through your online newsletter, I received a
complimentary ticket to the Business Process Management
workshop (the Brainstorm Group). It was very good, and
filled in just the info I needed.

Also, good to read about my cousin, Jeff Coney. Haven’t
seen him in a while, but knew he had landed in the
computer field.

Thanks so much!

Beth
+++++++++++++++++++
Beth Lisberg Najberg
Beginnings
New address: 1325 N. State Pkwy, Suite 6E
Chicago, IL 60610
Same phone: 312-335-1218
“Improving productivity on complex tasks.”
__________________
1b. Efoora items
Date: Tue, 13 Apr 2004 19:07:34 -0600
To: ron@themayreport.com
From: Name withheld upon request.
Subject: Efoora – Items

Ron:

Please do not print my name.

1. Keep up the good work!
2. I read the latest May Report and can not believe the sheer greed of Howard
Lucas. However, after the expressed greed of Grosky and Rappin, it is no
surprise that he can caught in their web.

3. The issue of ownership of IP is interesting, because if you go to the
investor bbs website for efoora and click on the patent links, they show all
patents being assigned to Virotek and not Efoora.

4. My sources indicate that the organizational structure was such that all
revenue had to flow through Virotek and not Efoora. This was structured by
Rappin and Grosky to ensure a justification for selling their share of Virotek
back to Efoora.

5. What about the ownership of PDL that Rappin and Grosky took? This should be
returned as well.

6. Can this company survive???
_________________
1c. Zelda Robinson speaks on Sunday, May 2nd
Date: Tue, 13 Apr 2004 23:55:49 -0500 (CDT)
Subject: The May Report
From:
To:

Hi Ron,
Can you include this in your next ezine?
It’s from the same lady who facilitated
Champagne, Cheesecake & Conversation with the American
Business Women’s Association posted by Melinda Segal in January.

Thanks
Julie
Communications Team

Don’t wait on the IT Industry to recover! It might not happen anytime soon!
Here’s your chance to market yourself as an expert with a product.
Not as tough as it seems. If you can speak the language, you can write it
and use it as a selling tool.

Attend this one day FREE Seminar and learn how to take all your notes,
put them in a book and sell them to prospective clients and employers as
well.

Join Zelda Robinson, Speaker/Trainer/Author/Publisher
Multi=Media Personality
for a Free Seminar on Self – Publishing

When: Sunday May 2nd 3-6pm

Where: Chicago Access TV
322 S. Green Street, Chicago (Enter at Corner)
(1 Block West of Halsted and Van Buren Street-West Loop)

Why: Techies, Managers, Poets, Novelists, Writers of all kinds who have
always wanted to get their work into print but couldn?t afford
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Contact: Must RSVP! SPACE LIMITED! (312) 409-6619
Email: Julie@zeldaspeaks.com or visit website: www.ZeldaSpeaks.com
*********************************
________________
1d. Randal J. King: RFID: Don’t take your eye off this ball
Date: Wed, 14 Apr 2004 08:23:25 -0500
To: ron@themayreport.com
From: “Randal J. King”
Subject: RFID: Don’t take your eye off this ball

Ron,

Luis Solano characterized your note about RFID as just beginning to appear on
your radar screen. You may be hearing the background noise on this technology
as a trickle of something new on the horizon.

He’s right – like a dam with a crack, it’s about to burst wide open, sweeping
away older technologies, and nourishing new industries that, frankly, have not
yet been conceived. At the end of last month, Mark Roberti from RFID Journal
held another RFID University in Chicago – the first one months back was a
little thin – this one had a waiting list longer than a bad traffic day on LSD.

It’s not new. It’s been around for years in many forms. My dog walks around
with a chip under her skin, and many automobiles have them embedded in keys.
The technology opens commercial parking lot gates and takes a toll from your
credit card as you whizz through the I-Pass lane. Regrettably, putting my dog
in the car neither gets me free tolls nor free parking.

My eyes were opened after we designed a from-scratch RFID solution for a drug
discovery and medical process workstation manufacturer 3 years ago. We
embedded a close-range read/write tag in the leg of a test tube rack so that
the contents of hundreds of racks were tracked throughout the lab, preventing
mix-ups in blood analyses.

The savings in error prevention alone were so huge that one lab felt that their
ROI was measured in minutes, not months. How would you like to be in the
enviable position of negotiating huge discounts with your malpractice insurance
carrier because you can *guarantee* an error-free operation? It was a
jaw-dropping realization followed by a dope-slap for not charging 100 times
more than we did. It would have still been a bargain.

The advantage to anyone that ships stuff (Luis alluded to the now-famous
“Wal-Mart Mandate”, which requires their top 100 suppliers to be tagging at the
case level by January) is enormous. Ever hear of the term “shrinkage”? It a
nice euphemism for “supply-chain theft”, and it costs manufacturers millions
each year when stuff just falls off the truck. RFID will reduce shrinkage, if
not eliminate it outright. There’s another one of those ROI-in-minutes deals.

Yes, Ed Kaplan is brilliantly moving Zebra into this area. With their market
penetration in the area of identification, and their knowledge of how stuff
gets coded and moved around, they are, in my view, a natural leader. The Cubs
and Sox may not be hitting many over the wall, so thank God that another
Chicago area (Vernon Hills) business has stepped up to the plate to keep our
area economy chugging.

It’s not all rosy, as you might imagine – and it does not take much imagination
to conjure up Orwellian fears of big brother tracking you. The privacy issue
looms large and requires careful consideration and demands that responsible
business leaders make sound judgments on how it all gets deployed. We also
have the opportunity to be educating our lawmakers early so that they don’t
swoop in with the best of intentions and the worst of results when opponents
try to scuttle things.

But deployed it will be, there is no stopping it. Like any industry, the
shake-outs will occur but there will be so many streams that flow from this new
river that opportunities will be massive across very diverse worldwide markets.

I am so convinced in the prospects that this technology has to offer that I am
shifting my professional focus completely into RFID, and hope to be
evangelizing and part of this movement full-bore by summer. What’s hard is
choosing which stream to put my toe into first.

Don’t take your eye off this ball, Ron. It may be the shot in the arm we all
need.

Randy King
rjking@mchsi.com
630-319-7551
___________________
1e. Chuck Klein: full time medical opportunity
From: “Chuck Klein”
To:
Subject: Ron – full time medical opportunity
Date: Wed, 14 Apr 2004 16:08:35 +0200

Ron

Here is information on a full time opportunity.

================
Chuck Klein
Managing Partner
Amcon Marketing Strategy Int’l
www.amconmarketing.com

Helping non-US Companies Profit in the USA

============
General Manager for US Office

Respiratory Products / Sleep Disorder Sensors

Full time position ­ location to be determined by the hired manager

Our client, a non-US manufacturer of sleep disorder sensors currently sold in
the USA (used by sleep clinics) is seeking a general manager for its new US
office. The office, which will initially employ 3-4 people, will handle the
sales, marketing, administrative and technical support functions for the
company?s products in the US.

Key requirements include:

§ A minimum of 6-8 years experience in a sales management, business
development or general management position in the medical respiratory products
field. Direct experience in the sleep clinic field is a plus.

A wide range of relevant contacts and relationships in the respiratory products
market.

§ Technical background enabling the manager to effectively communicate
product benefits to customers.

§ A relevant college degree.

Available for travel in the range of 25-30% including international travel.
An entrepreneurial spirit ­ ability to get involved in all aspects of running
the business.

Background managing a small company and/or experience working for (or
interfacing with) non-US companies are definite pluses.

Interested candidates can send a resume to the email address below. In your
communication, please provide specific information about your sales/business
development experience with relevant medical products.

Contact: Chuck Klein ­ email: chuck@amconmarketing.com

www.amconmarketing.com – email only ­ no phone calls please. Thank you.
___________________
1f. Mike Mays: has tough search for net security guy
From: “Mike Mays”
To:
Subject: Hey Ron.
Date: Tue, 13 Apr 2004 19:51:13 -0500

Good evening. I talked to you about two years ago regarding a High end Limo
business myself and a partner were thinking about starting in Chicago. You gave
some good advice.
Anyway have been reading your letter for about 4 yrs.
Question. I have a really really tough search going in the Loop. .Net security
guy. How much will it cost me to post?? Will you take a cut of my fee if I get
the guy from a May Report response?? Let me know if you would.’
Love the Report even though Im in Omaha. We have our share of craziness here
too. But we have a great Zoo. World class and no one knows it.
Well they do actually. Thanks my friend.

Mike Mays
Executive Recruiter
402-708-2424 (Cell)
402-551-4953 (Office)
___________________
Ron May here. Mike, I cannot ethically take a cut of the fee, but if you send a
note about what you need, I can print that.
___________________
1g. OCISolutions School Mailbag program: 300 to 5,000 jobs
From: Name withheld upon request.
To:
Subject: 300 to 5000 new jobs
Date: Wed, 14 Apr 2004 09:23:52 -0500

Ron,

Please keep my contact information private.

Thanks

* Service Disabled Veteran Owned Company
* 300 to 5000 possible new jobs
* Federally Funded Program
* No State costs
* Parental involvement in education
* NCLB requirement met

Once we go State wide we will create up to 300 new jobs in IL. If we Nationwide
we will create up to 5000 new jobs.

OCISolutions? SchoolMailBag program meets the teacher, parent, student
communication guidelines that have been established by the No Child Left Behind
Act. SchoolMailbag is a secure, reliable system on the Internet, designed to
strengthen and enhance the school-to-home connection by promoting consistent,
timely and efficient communication among administrators, teachers,
parents/guardians and students. SchoolMailbag provides, via the Internet,
access to homework, student progress, school calendar of events, policies and
procedures, and extracurricular activities. The system was developed to help
parents/guardians become more involved their children?s education.

Parents and educators will have the following tools available to facilitate
communication: general school information, activities calendar, 12-period class
schedule, daily homework log, e-mail notification, including “Mass Mail
Reminder” feature for upcoming school events, student homework, schedules,
projects, extracurricular activities, etc., direct parent/teacher e-mail,
multi-lingual, and no demographic or student sensitive information is required.
Also included is a toll-free number with which the parent or child can receive
daily updates about homework assignments, school closings, and other pertinent
general information. This fills the void if there is no Internet access for a parent or child.

The information provided on this system is pulled directly from the
SchoolMailbag website, so the educators will not have to update two different
systems. This will provide the school information in three different languages,
English, Spanish and one language of choice by each school district.

OCISolutions, Inc.

Batavia IL. 60510

Office 630-406-6055

www.ocisolutions.com
___________________
2. OTHER (Events)
2a. Monday, April 19: AMC Director SIG: Best Behaviors
Subj: [AMC] AMC Meeting 4/19: Best Behaviors
Date: 4/15/2004 8:51:39 AM Central Daylight Time
From: harvey@tillis.com
Sender: owner-announcements@list.serve.com
To: announcements@amcomm.org

AMC Director SIG – MMUG Chicago
(Chicago Area Director Lingo Users Group)
Monday, April 19th, 2004

Best Behaviors

April’s speaker, Martin Kloss, is visiting us from Hamburg, Germany. He is
founder and leader of the MMUG-D / LingoPark (Macromedia User Group
Germany). Martin is a freelance author, musician, programmer, and
consultant based in Hamburg. He has been working in multimedia since 1994
and started his first company in 1996. He also founded www.lingopark.de,
which has been a public forum for German Director & Lingo developers since
1997. In early 2003, he started his current company, selling|sound,
producing royalty free music for multimedia productions
(www.selling-sound.com) to make the world a better place.

Martin has graciously agreed to take time out of his visit to our country
to speak to our group. His presentation will be loosely based on an
article he wrote for the MX Developers Journal entitled “Best Behaviors”.
This presentation will be an introduction to using behaviors, timeout
object and imaging Lingo together.

Whehter you are just getting started or a Director regular you won’t want
to miss this talk.

Plus we’ll have;
? HOT industry news
? Q & A
? Very special give aways!

Where
Illinois Institute Of Art
180 North Wabash (corner of Wabash & Lake)
Room TBA .
Chicago, IL.
6:00-6:30 Registration, Networking, Lght Buffet
6:30-8:00 Introductions, News, Presentation

Cost
AMC members and full-time students free; non-members $10.

More info? Contact Michael Schaffner at michael@oxygenbox.com

–
Don’t forget to check the AMC Members Directory when looking for skills
and talent for you next project. You can search by name, company name, or
skills. www.amcomm.org/scripts/content.php?page=directory

–
Harvey S. Tillis
President
The Association for Multimedia Communications, Inc. (AMC)
P. O. Box 10645
Chicago, IL. 60610
773-276-9320 direct
www.amcomm.org
____________________
2b. Tuesday, April 20: Secrets of The May Report revealed

SPACE IS LIMITED! Response has been very strong to:

Secrets from the archives of The May Report

A one night only special presentation by Ron May, Publisher of The May Report

Attendees representing the following companies have already registered:

Chicagoland Chamber of Commerce
Davis Harris Dion
Digital Bootcamp
Drucker Group
Efoora
Graphic Packaging
Enteraprise
Illinois Institute of Technology
InRange Systems
Pitney Bowes
Ranstaad Creative
Lante (formerly of)
Slack Barshinger
sobs.com
Teamwork Technologies
marchFIRST (formely of)
Divine, Inc. and divine interVentures (formerly of)
Diamond Technology Partners (formerly of)
Telenisus (formerly of)
UNext
Blue Meteor (formerly of)

and several other firms

Where:
Costa’s, 340 S. Halsted St.
Chicago, IL (map)
312-263-9700

When:
April 20, 2004, 6:00 – 10:00 PM

Food:
Greek, but you’ll be so enthralled you’ll probably forget to eat

Cost:
FREE (includes food, and the best stories you’ll ever hear)

Attire:
Required
___________________
2c. Thursday, April 29: “Government Marketing Best Practices: Tactics That Work”
From: “TechVenue Services ”
To:
Subject: MEDIA EVENT NOTICE: Government Marketing Best Practices: Tactics That
Work
Date: Tue, 13 Apr 2004 12:31:39 -0500
Organization: TechVenue.com
_______________
MEDIA EVENT NOTICE: Government Marketing Best Practices: Tactics That Work

Thursday, April 29 2004 7:30am – 11:00am
Chicago – Doubletree O’Hare (Rosemont): breakfast 7:30-8:00; session 8:00-
11:00 AM

“Government Marketing Best Practices: Tactics That Work”
Government Marketing Best Practices, the most popular
marketing-to-government seminar will visit five cities in April. The best
marketing tactics for the world’s largest market (Uncle Sam) from the most
experienced B2G marketing consultant – Mark Amtower. More useful information
in three hours than you get in most full day seminars.

Please see Complete details at:
www.FederalDirect.net/bestpractices2004.html or call 301-854-9493.
_________
(Business & Technology event listings are provided by TechVenue.com – We
provide free periodic event notices for your editorial content and/or event
calendar usage as you see fit for your print and/or online publications.)

Best Regards,

David
________________
David Flint
Founder/President
TechVenue.com
David@TechVenue.com
TechVenue.com
Since 1998, Your Regional Business Technology Events Calendar &
Clearinghouse
____________________
The May Report Ron May: editor, reporter, commentator,
and publisher. 773-525-3944. E-mails for Ron:
ron@themayreport.com. Unless otherwise requested by
the sender, all correspondence addressed to Ron May
and/or The May Report is subject to publication in the
newsletter and on the website. To unsubscribe from the
free newsletter, go to www.themayreport.com, click on
the free newsletter and send and unsubscribe request.
_________________
END OF REPORT.